When we think about the future, what comes to mind? Flying cars? Teleportation? A society where technology has replaced physical interaction? While some of these may be farfetched, one thing is for sure: communication and content consumption will continue to evolve. In 2022, videos will be the dominant form of content online- but that doesn’t mean written content is obsolete. On the contrary, a well-crafted article can still hold great value and reach an audience that videos can’t. So what does this mean for students, teachers, online writers, and creatives? It’s more important than ever to hone your skills in both video editing and writing- because one day they may just be the difference between success and obscurity.
Increase demand of video content in marketing
If you’re planning your marketing budget for 2022, you’ll want to spend some time on videos. You can get the most bang for your buck by combining videos with written content. The following trends are sure to help you improve your video marketing strategy. Keep reading to learn how you can take advantage of these trends to grow your business. Here’s how you can make the most of your video content in 2022.
First, videos are increasingly the most popular form of content consumption. The number of people watching online videos has increased by 96% in the past year. According to one study, nine out of ten consumers want to see more videos from brands. Moreover, they want to be able to watch online videos for at least 100 minutes per day. Second, video is easier to understand than written content.
In future, growth of video audience
In 2022, 54% of consumers plan to watch more video content from businesses and brands. Despite the increasing popularity of video, many companies and industry influencers are already actively producing different types of video content. Since it is more attention-grabbing to watch a short video than to read a long article, brands should go for one to two-minute videos.
A recent survey by Wyzowl found that 72% of respondents would rather watch a video than read a text. For this reason, it is estimated that the number of videos on the internet will grow by sevenfold in 2022. Moreover, augmented reality will be more popular than written content, so that it can reach a wider audience than before.
Combo of Video and written content
The most important thing is how marketers can engage their customers, how students can get help from online resources. If a student wants to get help to write an essay then he will prefer the best platform of essay writing service not to go for video because he need step by step brief help. Although video is also beneficial but depends on scenario.
Wrap up
Though videos are becoming increasingly popular, written content is still very important for businesses in 2022. The importance of videos will continue to grow, but businesses should not neglect the power of written content. Written content can help businesses connect with their customers on a more personal level, and it can also be used to provide more detailed information about products and services. If you want your business to succeed in 2022, make sure that you focus on creating both video and written content.
