Approaching the media is about more than getting on the radar for your brand. It’s about finding your story, building relationships and engaging in a way that works for you. If you’re just starting with the idea of launching a digital PR campaign for your business, or if you’ve already started one, it can be useful to think about the foundations of what a digital PR strategy is first. When you do this, it helps to consider your end goals and how they can be better achieved by using digital PR to accomplish them.
The digital PR campaign looks forward to achieving two things:
- Boost search results by constructing links to a certain page or the entire site.
- By producing attention-grabbing, noteworthy content, they build massive audiences for remarketing.
This makes the objectives of digital PR simple to measure in terms of links, ranking enhancements, traffic, and conversions.
What is a reactive PR?
Reactive PR is about responding to opportunities and business events that can be used to one’s advantage in public relations. It depends on someone else (often a journalist or news organisation) releasing a story that corresponds with the industry you’re in.
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Reactive PR is the secret sauce to link building
Reactive digital PR is something that you should look into if you are in a brand PR role. Reactive digital outbound communications will likely allow you to do several things that may lead to coverage and links.
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Commenting on typical news stories
There can be instances when a journalist needs some more authority from a professional in the field to support a current piece they are writing. The journalists may tweet with this hashtag or use HARO. These help to spot opportunities to provide comments or a better link.
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Additions in the existing stories
You may occasionally utilise reactive digital PR to create content for journalists to use as support for articles they may be considering publishing on a news topic.
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Produce content on a specific news item
The creation of content for journalists to utilise as support for articles they may be planning to publish on a news item may occasionally involve using reactive digital PR.
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Updating and adding to new and existing stories
After a news story has been published, journalists frequently update it. You can have the option to add value to existing opportunities.
Conclusion
The term reactive public relations is not new in public relations, but it has expanded and come to be used outside of its original parameters, and companies can utilise it exceptionally for link building.
