When it comes to the processing of flow for website development and SEO of a Website Development Services Company, there is a wide range of good, bad, and really ugly conditions.
In most situations, the process gets failed not because of someone who is being malicious or lazy, but because of a lack of communication and education.
Given below are some of the real-world examples of SEO derailing because of a website redesign:
- The wrong people are indulged in the website redesign project. Wrong people refer that either the project is left to the marketing management or IT department and the genuine employees who used to work on SEO are entirely left out of the entire process. Your Drupal Development Company India can only do the protection of your SEO if those people who are responsible for the SEO are active participants in the redesign process.
- Usability and information are considered most important. There is a wide range of companies that hire a high-priced website developer who is only focused on white space, large images, and leading designing trends. Because of these things, he removes 3/4 of the content from the website. This in turn will leave nothing for human visitors or search engines to read and digest. Your SEO will work and your website will only be ranked if your users are actually capable of finding you and they can visit your website.
- There are numerous companies that are indulged in working with big brands. These brands had decades of exposure and haven’t relied on SEO. Because of this enterprise client list, Best Drupal Development Company completely forgets about SEO and hard-coded critical attributes, for instance, meta titles and meta descriptions. There is no requirement for SEO for every website, but if your lead funnel is dependent on it, you are required to select a design firm that has a better understanding of what SEO is and how their tasks play a crucial role in protecting it.
- Some clients make use of a page builder for creating a large number of pages. But, in doing so they create a massive confusion for content hierarchy and a mess of subheaders. If you also have decided to make use of page builders or even H1 headers in your CMS editor, your Joomla Development Company India is required to ensure that you are adhering to best practices and you are also making use of headers for setting up an outline for your search engines and human visitors.
- The website design and development process are sometimes handed off to someone who doesn’t completely understand the CMS software that is in use in the case of WordPress. Sometimes the freelancer adds a plethora of plugins that overwrite the solid coding of the stock theme and create a cluster of code and low-quality SEO. The content of the page becomes heavy in code with little content, CSS formatting is overridden that used to create accessibility complications, and a wide range of SEO plugins create conflict in information for search engines.
So, you must not opt for the cheapest freelancer you could find. If your SEO assists you in driving your revenue stream, you are required to ensure that your freelancer has a better understanding of SEO. The reason is that the impacts of their actions will be high on your ranking and website traffic.