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How to use social media listening to create better content

by mounikaReddy


Social media listening is key to creating better content. Not only will it help you discover what your customers want, but it also helps you identify how to improve your online presence and grow your business. In this blog post, we’ll show you how to use social listening as a tool for improving your content strategy.

Set goals.

Setting goals is one of the most important steps in creating good content. You should have a clear idea of what you want to accomplish with your social media listening before starting, and it’s best if that goal can be broken down into smaller tasks. For example, if you’re looking to improve traffic on your website or increase brand awareness by finding new ways to reach customers through social media, then setting specific goals like these will help guide your efforts.

For example:

  • Increase visits from Facebook by 10% next month.
  • Generate at least two new leads from Twitter within 6 months.

Identify the key topics and themes you need to be listening for.

You need to define the problem before you start on a solution. Identify the key topics and themes you need to be listening for. It’s important not to get bogged down by what others are doing, or even think about what they’re doing. Instead, focus on your own goals and objectives, and be ambitious but realistic at the same time. For example, if your goal is to lose weight in 3-6 months with an exercise regimen built around running, then make sure that’s something you can achieve within those timeframes while still maintaining an active lifestyle as part of it.

Develop a social media listening process.

  • Listen to what people are saying about your brand or product.
  • Hear what people say about competitors.
  • Listen to industry views.
  • Listen to what people are saying about your customers. You can also use this data as part of your content creation process. for example, when creating blog posts or websites, you might want to dig into the comments left on social media analytics and see if there’s anything interesting there that could help inform the narrative of those sites’ content pieces by highlighting anecdotes from readers’ experiences with brands/products/services.

Learn from your competitors’ content.

You can use social listening to identify the content that your competitors are creating and publishing. This will help you get a better understanding of what works for them, and what doesn’t.

You may also be able to identify areas where you can add value by using social media listening, such as gaining a competitive edge over other brands in the market by providing additional information about products or services that aren’t available through traditional marketing channels.

Define what success looks like for your content efforts.

When it comes to social media listening, it’s important to define what success looks like. For example, you might want to measure the number of engagements or retweets on a particular post or campaign. Another metric might be the number of followers who liked your account over time.

You can also decide how you will use these metrics: do they help with business goals? Are they purely for fun? Do they align with what people are saying in their own content creation?

You can improve your social media strategy by listening to customers and fans.

You can improve your social media strategy by listening to customers, fans, and partners.

  • Listen to your audience: What are they saying about you? How do they feel? What’s going on in their lives that makes them more likely or less likely things about what you’re doing on social media? Do they have any questions or concerns about how something has worked out for them so far with a product/service from the company? If so, try responding with an answer that is helpful but not patronizing or condescending in tone. this will show empathy while still keeping the focus on providing value back to those who asked for help.
  • Listen to competitors: How do other businesses compare with yours when it comes time for reviews/ratings/etc.? Are there any commonalities between brands that might help inform where else one might look when creating content around their own brand identity goals? perhaps even just trying something new would be worth considering based on some initial research into similar strategies employed by others.


Social media listening is an important part of any content strategy. It can help you create better content, understand what your customers are saying about your brand and products, and find new ways to reach out to them. For example, if you’re a fashion clothing company and want more sales from social media influencers, then using tools like Hipsocial will help you identify those users who would be interested in your product. When planning this content strategy, it’s also important that you consider how much time, will go into creating each piece of content so that you don’t waste resources on things that won’t get noticed by potential buyers.

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