Home » How To Promote Your Android Game?

How To Promote Your Android Game?

by ceaserjoe
Mobile game marketing agency

In the digital age, smartphones have become the central hub for game developers as they want to target the majority of the mobile audience. There are a high number of users on mobile when compared to desktop, and therefore, game developers need to target mobile users. 

There is no doubt that the thought of partnering with a mobile game marketing agency is not the first thing that will strike your mind. Apart from focussing on the development and production costs, you will have to also save funds for promotion and marketing.

So, how will you market a game, and what sort of strategies will you have to use to promote your game. In this blog, we will discuss the best mobile game marketing tips that will increase the audience towards your game. 

Send your game to diverse publishers:

The first and foremost marketing strategy is to promote your game to diverse publishers as they can help you in identifying key profit indicators and some mistakes within your game. Moreover, it is also quite difficult at times to deal with publishers as they can take most of your marketing budget for services. In addition to that, showing your project to everyone will also provide you with various insights, which will also add a lot of value to your game in terms of quality. 

Beta ready your game before launch:

When your game is developed up to a beta version, consider launching the game to game testers, publishers, and game influencers. You must also not include them only for marketing, but you should also consider their opinion as it will help you in understanding the market. Good critics can help you in developing great games, and if you can listen to their advice and add it to your game, you can make the most of their assets. Moreover, you can also launch the beta version of your game on the play store as it will help you in getting insights from your prospective customers. You have to ensure that you make your game ready with all the changes before the global release. 

ASO or App Store Optimisation:

There is no doubt that organic downloads will matter at the end of the day, and it is also one of the best ways of promoting your game on a low budget. The more your game is viral, the lesser you will have to spend on your marketing efforts. A good app store optimization can improve your rankings on the Google Playstore, which will help you in engaging your target audience within your game. You will have to attach good screenshots, promotional videos, SEO optimized descriptions, along with a catchy title. In addition to that, you can also find a lot of SEO-optimized tools on the internet. 

Running social media ads:

Social media is one of the best ways to find your target audience and engage them within your game. No doubt, we are growing on social media takes time; therefore, you can take advantage of  advertisements to build your brand effectively at low cost

You may also like

Leave a Comment