Have you ever tried Christmas marketing?
In either case, the holiday season is quickly approaching, so it’s not too late to start looking into the potential of posting holiday-themed material to your social media accounts and other marketing platforms.
On that topic, we’d like to share some holiday marketing advice with you and demonstrate how to design stunning holiday marketing campaigns.
We’ll talk about the following holiday marketing strategies in this post:
- Creating holiday social media posts
- Making holiday shopping experiences unforgettable
- coordinating holiday events via social media
Let’s get started because there are a number of steps we need to go over to make your marketing strategy festive and happy.
The most popular and successful Christmas marketing strategies, which may be used by both local companies and online retailers, are included below.
Let’s begin.
Get seasonal as soon as you can, according to idea #1!
The first piece of advice we have is to start getting seasonal as soon as you can to start getting ready for the Christmas shoppers.
According to a recent survey, consumers frequently plan their holiday buying in advance.
More precisely, 42% of respondents from the previous year said they intended to start their holiday shopping earlier than in previous years.
To put it simply, this indicates that most people are prepared to begin their shopping early in order to ensure that they will be able to locate what they’re looking for.
Having said that, it’s important to recognize that businesses must start sharing holiday content with their audience as soon as they can.
They will be able to better target and take care of all of their clients as a result of building anticipation.
For Instance: WMF
It can be as easy as beginning to upload seasonal material a few weeks before December to get your fans and subscribers excited for the holidays.
One of the most well-known cookware manufacturers, WMF, accomplished just that.
Idea #2: Provide holiday specials and discounts
Consumers are typically far more inclined to spend money on gifts for their loved ones before Christmas and Thanksgiving, as we’ve previously stated.
But that does not imply that they will accept any offer.
Specials can be dramatically increased through holiday promotions and sales.
In fact, a recent survey revealed that promotions are a “holiday shopping ritual,” an essential element of the holiday shopping experience, with 81% of respondents saying that promotions will likely affect their purchasing decisions this season.
Do we still need to elaborate?
Let’s look at an illustration.
Example: Virgin Media
Virgin Media, a British telecom provider, developed a series of “show-stopping” consumer giveaways, incentives, and promotions in December 2020.
Idea #3: Design unforgettable holiday shopping occasions
Another thing you should absolutely think about doing this year is giving your clients unique holiday shopping experiences.
The Deloitte report we looked at a little bit earlier predicted that customers will spend $511 on gifts and gift cards on average in 2019.
This average sum demonstrates how much effort people put into selecting the ideal presents for their loved ones.
Because of this, you must give consumers a worthwhile buying experience.
To make their experience easier, you might optimize your landing pages and checkout procedures, set up the ideal arrangement in your physical store, or simply put out a helpful gift guide.
Your ring!
Check out how this apparel brand handles it.
For Instance: COS
In December 2020, COS produced a creative and practical gift guide.
To encourage their social media followers and show them the variety of possibilities they would have when shopping with COS this Christmas season, they specifically designed a guide that they shared with them.
Similar to how you may increase website traffic from Christmas shoppers by using any promotion ideas you may have or anything you can come up with to captivate your audience.
For yet another suggestion for a holiday marketing strategy, continue reading.
One of the most crucial pieces of advice we can give you is to create festive social media content.
In general, it’s always a good idea to provide as much current relevant information as you can.
There are many different holidays that can be observed on social media.
Among the most well-known ones are Halloween, Black Friday, Cyber Monday, Christmas, and New Year’s.
Festive content is all about producing social media material that will place you on consumers’ radars for the holiday shopping season.
It might even happen via a seasonally themed email campaign.
In either case, be sure to include all the seasonal hashtags and send considerate Christmas emails to let folks know you’ve got their backs.
Want to see an illustration?
For Instance: ARKET
Another clothing business, ARKET, produced a good deal of holiday-themed content in December 2020, including Christmas-themed images and movies.
To that end, whether it be on your website or social media, you should definitely explore video marketing this year.We have some pretty intriguing findings from a survey of US consumers that demonstrate the potency of video.
More precisely, 96% of respondents said that watching videos before making an online purchase is very beneficial.
Offer Free Gift-Wrapping with Every Purchase, as Idea #5.
Let’s move on from video marketing and concentrate on a really useful holiday marketing idea that you can quickly put together.
Free gift wrapping is here!
Although it can seem little to do something for your customers, believe me when I say that every little thing counts.
Even if offering free gift wrapping with every purchase might not be enough to increase your holiday sales, it can be quite advantageous because it enables you to forge a more solid, long-lasting bond with your clients.
We’ll start with an illustration right away.
For instance, MAC Cosmetics
This time, MAC, a well-known manufacturer of cosmetics, serves as our example.
During the recent holiday season, they used email marketing to inform their consumers that every purchase they made would come with a complimentary gift wrap.
Source: promotion strategy , promotional strategies
