In today’s digital age, more and more businesses are taking their operations online. And there’s a good reason for that! Conducting business online comes with a whole host of advantages. For one thing, reaching a global audience is much easier when geographical boundaries do not limit you. What’s more, customers increasingly expect businesses to have an online presence. Studies have shown that 86% of people would be less likely to buy from a company if it couldn’t be found online.
The COVID-19 pandemic has hastened the shift to online shopping
There’s no doubt that the COVID-19 pandemic has changed how we live and work—including how we shop. With retail stores closed or operating at reduced capacity, many consumers have turned to online shopping out of necessity. And according to a recent survey, 60% of respondents said they plan to continue shopping online even after the pandemic ends. This shift to online shopping will only increase in the coming years as businesses expand their eCommerce offerings and customers become more comfortable making purchases without stepping foot inside a store.
Online shopping is convenient
One of the main reasons why online shopping is so popular is because it’s incredibly convenient. Consumers can shop anytime, anywhere, 24/7. They can compare prices, read reviews, and do all their research before ever having to talk to a salesperson. And with features like one-click ordering and free shipping becoming more prevalent, it’s only going to get easier for consumers to make purchases without ever leaving their homes.
E-commerce gives businesses a wider reach
Another reason the online business is the future of commerce is that it gives companies a much wider reach than brick-and-mortar stores. When you have an eCommerce website, you’re not limited by geography—you can sell to anyone, anywhere in the world. This expanded reach can help you tap into new markets and grow your business in ways you could never have before.
Online shopping is eco-friendly
Not only is online shopping more convenient for consumers, but it’s also better for the environment. Think about all the resources used when you purchase in a physical store—the energy needed to power the store, all those paper flyers and plastic bags, etc. By contrast, when you shop online, there’s minimal environmental impact since no physical goods are involved. This makes online shopping a sustainable option for consumers looking to reduce their carbon footprint.
E-commerce provides valuable data
Finally, one of the benefits of selling online is that it provides businesses with valuable data about their customers. Data that can be used to improve the customer experience and drive sales. When customers purchase on your website, they leave behind a digital trail of information you can use to better understand their needs and preferences. This data can help you fine-tune your marketing strategy, personalize customer communication, and boost sales.
These are just a few reasons why online business is the future of commerce. If you’re not already selling online, now is the time to start! With a Shopify store from Shopify Experts like Website Pandas, you can take your business to the next level by expanding your reach, driving sales, and providing a better customer experience.