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E commerce Web Design Principles

by dccscotland
eCommerce web design Dundee

There are several principles that will make your ecommerce web site stand out and get noticed by your buyers. These include: Search bar, Call to action button, Iconography, Product description, and more. You can also read our previous articles on these principles. In this article, we will discuss the importance of a Call to action button and Iconography. These principles will make your ecommerce web site stand out and get noticed.

Search bar

If you are planning to add a search bar to your website, keep in mind that it should not be overly complicated. A search bar is the most basic part of a web site, and it should include a search field and a magnifying glass icon. It should be easy to locate and use, so users should not have difficulty finding it. It’s important to follow best practices in ecommerce web design for a search bar.

The search bar should be available and placed prominently on every page. A search bar that is located at the top of the page is the best option, since users will not need to scroll down the page to look for it. It should also be placed in the same spot on every page. Consistency is essential, because users may need to jump from one type of content to another. Having a search bar in the header area will help the user navigate between the two types of content.

A search bar is particularly useful for those visitors who are already familiar with what they’re looking for. They can use a search field to compare products. It will reduce the time a visitor spends on a website. It is also a great way to direct a customer to the product page they’re looking for. And, as a bonus, it will reduce their frustration. There are plenty of other ways to integrate a search bar into your website.

A benefit bar may be an excellent way to highlight important features, such as discounts and special offers. However, it shouldn’t be too big or contain a faceless phrase. The farfetch benefit bar breaks this rule, as it expands even larger after tapping the plus icon. The product information in the benefit bar isn’t as attractive, and the store’s homepage header has more room for navigation.

Call to action button

Among the most important ecommerce web design principles is a call to action button. Often overlooked, the call to action button must be easily identifiable, and it must be distinguishable from the rest of the website. The best way to achieve this is by making the button stand out from the rest of the website’s color scheme. However, it is essential to keep in mind that the CTA button should not be the same color as the rest of the website.

When designing a call to action button, always keep the user’s needs in mind. Rather than providing a “Submit” button, it should provide product information or answer a question. By providing detailed information, the call to action button should evoke curiosity and motivate the user to respond. It should be clear what the visitor will receive from responding. Once the user has this information, he or she can decide whether to respond to your call to action button.

Another important ecommerce web design principle is to use a call to action button that mentions available information. This information is important to the conversion process as users tend to make decisions quickly when the availability of the product or service they are looking for is limited. By making this information visible, the user is more likely to make a decision sooner, resulting in a greater return. The CTA button is therefore a key element in the overall ecommerce web design principles.

A well-designed call to action button can encourage a conversion. It gives visitors the opportunity to confirm their commitment and compel them to complete the conversion process. This is possible thanks to the principle of consistency. People have a strong psychological need for consistency, and positive reinforcement confirms their commitment. By providing the user with a clear path to completing the conversion process, you increase the chances of turning a visitor into a customer.

Iconography

To incorporate iconography into your eCommerce web design, consider using uniform, consistent styles. Consistency is key because icons can sometimes create confusion when used in different settings. Use only one perspective for all of your icons, and make sure that all of the images on the page are the same size and orientation. Choosing different styles for each icon can confuse users and reduce your conversion rate. Here are some guidelines to remember when using icons in your eCommerce web design.

Icons can be used to represent many different products. They can represent different features or product families. Using them on mobile devices is more effective than on desktops, because they don’t require any extra explanation. Additionally, they reduce cognitive load by removing excess text from the interface design. Icons are also a great way to convey the concept of a product family or suite. However, if they’re used inappropriately, they can result in usability issues and make navigation on mobile devices difficult.

Icons should be a universal language. The English alphabet has 26 symbols, including an icon for each letter of the alphabet. The icon for the “mail” button, for example, represents a message. Symbolic icons, on the other hand, represent abstract images and concepts. Symbolic icons include a padlock, which represents a secure page, and abstract images. And arbitrary icons, such as the three-dot options menu icon, represent non-conventional ideas.

When it comes to icons, there are a few principles that you should follow. Icons should guide users to perform actions, not annoy them. When they are unclear or ambiguous, the user will likely lose focus, and may make it difficult to accomplish the action they were attempting. By using text labels to explain the meaning of your icons, you can reduce the chances of ambiguity. Icons are an integral part of your eCommerce web design.

Product description

A product description is vital for eCommerce websites Dundee because it gives a potential buyer information about a product and gives them the ability to make an informed purchasing decision. The ecommerce giants focus on user experience, which can give valuable insights into previous purchases. The descriptions of products should be concise and informative, and be presented as multiple views, pointers, or separate sections. For example, an ecommerce website may contain separate sections for product description and related product information.

The copy should be easy to scan. Users who have difficulty reading web copy will likely abandon the site. Bullet points and short descriptions are helpful for scanning the pages and guiding them to the specific products they need. This is especially important for mobile customers, since they will likely be reading a product description on their phone or tablet. Lastly, make sure to include an image that depicts the product. It is a good idea to include product images with the product description.

Navigation options

The main navigation is as important as a solid category taxonomy. What users see will determine if they can easily navigate your site and reach the content they’re looking for. Here are four common mistakes eCommerce web design sites make with their “Main Navigation”:

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Contextual navigation doesn’t support known-item seeking well, but it can lead to new information and provide an opportunity for upselling. Many ecommerce sites include links to related categories and products on product pages. But 29% of sites promote the selection of too-specific categories in drop-down menus. In order to avoid this mistake, use intelligent mouse path algorithms to make sure you don’t accidentally trigger a sibling category menu.

Sticky navigation blocks content on a mobile device and isn’t an effective way to navigate. Users may get tired of scrolling down a long menu and may stop browsing your website. On a tablet or smartphone, vertical navigation is a better choice. It gives more room to the menu and is better for scanning. Navigation options in ecommerce web design principles should be chosen carefully and adhered to safely.

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Prioritize sales-focused categories on mobile devices. Users may feel overwhelmed if the menu contains more than 10 subcategory levels. If the menu contains dozens of products, users may have difficulty reading inline descriptions. Providing links to product categories at the top of the page is the best solution. In addition to saving screen real estate, it also promotes ease of navigation. With the right approach, navigation options can help you boost your sales and increase customer satisfaction.

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