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Capturing the Market by Meeting the Demands of Modern Times

by romasharma9922
Mr. Harsh Binani


A workstation is more than just a place to work. It is also about giving employees a work environment that allows them to concentrate and give their 100% attention to their job. A flexible workplace implies that a meeting room is more than simply a place for infrequent meetings. It can also be used by teams to congregate or an individual to operate inside a silo if necessary. Mr. Harsh Binani suggests organisations can manage today’s workforce problems as well as concerns about prices, occupancy, operations, and procedures by utilising spaces wisely.

Most modern companies are implementing flexible working choices as well as modifications in design and structure. They build a culture that allows employees to be the greatest versions of themselves. The fundamental assumption behind establishing a flexible workplace is to guarantee that it meets employees’ dynamic demands. By making a space that is prepared to give them the opportunity to carry out duties in a way that does not limit their creativity, whether in a team or alone.

Also Read: Winning Stroke: Interview With Harsh Binani, Co-Founder, Smartworks

Organisations may include flexibility in their workplaces, by choosing flexible workplace providers like Smartworks, as daily duties change and grow by maximising space use in terms of desking alternatives, seating layouts, furniture, and technology. This has the potential to have a direct influence on staff productivity, well-being, retention, and corporate production.

How is Smartworks Capturing the Modern Time Market Demand? 

1) Designing a space is important.

Workplace design and flexibility are inextricably linked. The architectural design of a workplace will define how it can support tiny places for fewer people as well as bigger, easily accessible hubs or work zones. An open plan concept creates a feeling of order by eliminating any partitions or physical obstacles, allowing for a significant number of individuals to be accommodated more effectively.

It is not only cost-effective but also fosters an ongoing sense of teamwork among intra-department staff. Easy reconfiguration while keeping social distance in mind is an extra benefit that helps organisations to secure the safety of employees when they return to work.

2) Workstations that are dynamic

Although workstations and seatings are required, they must be customised to meet the demands of the employees and their working style. In contrast to traditional sitting, contemporary furnishings such as standup desks, rolling chairs, and seats with back support are essential for flexible work environments. They provide employees with the movement they require. 

Making lounge spaces more appealing, bean bags, sofas, and more casual seating may be integrated with plenty of natural light. The utilisation of technology also is an important factor in determining a flexible workspace. Ensuring that charging stations, AV carts, whiteboards, and projectors are easily available across the workplace will help to keep work as fluid as possible.

3) Autonomous work environment

Offering the flexibility to work where, when, and how the employees want can aid in the development of trust between both the employer and employees. It is possible to create an atmosphere and culture that employees want to return to by providing them with tools that support their job and enabling them the independence they want to attain.

Broad View From Mr. Harsh Binani

According to Mr. Harsh Binani‘s, the flexible workspace industry has received a boom during the Covid-19 pandemic. It is majorly driven by rising demand from major organisations. These are carefully curated and created workplaces for such businesses. It offers clients a managed working space that allows for flexibility, choice, focus, and cooperation across numerous teams and their distinct business lines.


Organisations across industries must provide workers with places that adapt to their changing demands. They should also provide them with the convenience and functionality they require to achieve their goals. Flexible workplaces can fulfil today’s and tomorrow’s expectations by encouraging adaptability and cooperation.

The flexible workspace sector is gaining traction at a rapid rate. The reasons for this expansion are several, the most important of which is the lower cost of operating out of managed spaces rather than leasing entire buildings.

Over the course of Smartworks existence, the team has studied demand trends and identified big corporate segments that are primed for the expansion of managed working spaces. Mr. Neetish Sarda and Mr. Harsh Binani’s Smartworks has taken advantage of this opportunity to provide an unrivalled office experience to huge organisations and significant MNCs, including Fortune 500 firms.

Agility, affordability, community participation, and greater emphasis of established firms by diverse requirements drive the market demand, making Smartworks a pioneer in addressing these critical components.

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