Home » Amazon Automatic Vs Manual Campaigns – The Ultimate Guide

Amazon Automatic Vs Manual Campaigns – The Ultimate Guide

by Stella Sharon
free amazon ppc audit software

Amazon PPC has rapidly transformed into a highly effective marketing and advertising platform on Amazon. However, while it’s easy to design your first campaign of advertising, learning to master Amazon PPC to drive a sustained increase in profits and revenue is a huge challenge.

The number of new items and sellers on Amazon continues to grow rapidly from year to year. With more sellers using Amazon PPC within the advertising strategy, it becomes harder to run successful ads if you don’t have a clear PPC plan that will assist you to achieve your objectives for marketing on Amazon.

We have recently set out to write specific posts to aid our clients in understanding Amazon PPC. This article outlines our extensive essays on the major distinctions between manual and automated campaigns.

If you are creating an Amazon Sponsored Product campaign you have two choices for targeting options Automated targeting and manual target.

Targeting will allow you to improve your marketing campaigns and provide you with more income. In this article, we’ll explore the differences between Automatic and manual campaign targeting, but before that, let’s look at the way they work:

Automatic Targeting:

For auto-targeting, sellers must select the products they wish to sell and set the budget for their campaign. Amazon will do the rest part of the work. Amazon will automatically display your ads to search for keywords that are relevant to your product’s category, similar items, and the keywords that appear on the description of your item.

Manual Targeting:

In manual targeting campaigns, the majority of sellers must choose keywords in addition to the items they want to market. Amazon will show your ads when the customer’s inquiry matches some of the keywords used in the campaign.

Benefits of Automatic Campaigns

  1. Excellent for PPC newbies because of its easy installation.
  2. It is possible to skip the process of entering keyword bids.
  3. If you manage an automatic campaign, Amazon can collect your data that you can apply to future promotions. 
  4. Amazon analyzes spending and clicks typically taking 2 to four days to process. 
  5. It takes between two to four months for the collection of enough information to determine the campaigns that are performing well.
  6. Automated campaigns permit experimentation without putting in a lot of effort.
  7. They let you search for research with long-tails that you would never have thought people would look for.

The advantages of using manual Campaigns

  1. Ideal for people who are more familiar with PPC and who have the time to set up manual campaigns.
  2. You’ll be able to increase the volume of sales and also your ACoS.
  3. Bidding on keywords allows for more specific targeting and could lead to greater sales if you’re successful.
  4. It’s not difficult to cut back bids or eliminate words that aren’t performing.
  5. Amazon provides bids for every keyword you’d like to bid on, which makes it easier for sellers.
  6. Manual campaigns let you explore keyword concepts.

Pro Tip: Make use of the data gathered through your automation campaigns and incorporate it into manual marketing campaigns to boost the number of sales you make.

Use the SellerApp Amazon PPC audit tool to monitor whether your optimization efforts were effective, and then immediately determine whether you’ve succeeded in decreasing your ACoS.

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