Everyone is watching YouTube. Over 75% of Americans aged 15 and above use YouTube, which has over 2 billion monthly active users, making it the world’s second most popular website after Google.
A large audience is a terrific reason to market your business on YouTube. However, yelling about your items from the rooftops without a plan will not get you anywhere.
To succeed, you need a strategy, which is exactly what you’ll get here: the 5 stages to advertise YouTube channel in 2022.
What exactly is YouTube marketing?
YouTube marketing is the practise of advertising a company, product, or service on YouTube. It can include (but is not limited to) the following tactics:
Making natural promotional videos
Collaboration with influencers
Platform advertisement
To sell your business on YouTube, whether you are an entrepreneur or a large organisation, you must provide content that your target customers want. Sounds easy, doesn’t it? It is, as long as you know what your clients truly want, rather than what you believe they want, which is a trap that far too many firms fall into.
You also need to ensure that the proper people locate your videos. Because YouTube is a search engine, you must optimise your content for the YouTube algorithm, just like you would for Google SEO.
Without further ado, here is your comprehensive, step-by-step guide to successfully promoting your business on YouTube.
Your 5-step YouTube marketing plan
Step 1: Make a YouTube channel for your company
To begin, you must create a YouTube channel.
Because YouTube is part of Google, you must first register a Google account before you can sign up for a YouTube channel. You can use an existing account or establish one specifically for business management.Here is how to get started:
Set up a Google account.
- Create your YouTube account using this method.
- Create a Brand Account and channel on YouTube.
Managing your YouTube channel with a Brand Account is preferable to doing it with your personal Google account. For starters, a Brand Account allows many individuals in your organisation to manage and update your YouTube channel.
Step 2: Research your target audience.
Now comes the difficult part. What does your target audience truly desire?
You must answer two questions to determine this:
- For whom are you creating videos?
- What are they viewing on YouTube already?
To begin, it’s useful to understand some basic YouTube demographics. YouTube has over 2 billion users, and 72% of American internet users visit YouTube on a regular basis. It is used by 77% of those aged 15-35, and unlike other social platforms, there is no significant dropoff in that rate for older users.
YouTube is popular in countries other than the United States. It has over 100 localised versions for countries all around the world. Spend some time on YouTube investigating who your target audience already follows. What kinds of videos do they like to watch? (If you are unsure about who your target audience is, we have a free buyer persona template that will assist you.)
There are two approaches to this:
Check out your Analytics page if you already have a YouTube channel.
This will provide you with useful information about your target audience’s demographics and interests. You can monitor how many people are seeing your videos through search, suggested feeds, or other methods.
Find your target audience by using social listening.
What is the best technique to make long-lasting ties with others? Of course, by spying on them from afar.
No, seriously, social listening allows you to search social platforms, including YouTube, for mentions of your brand or specific keywords on a continuous basis.
By monitoring what people are saying about you or your industry, you can determine what people want to know and use that information to generate video content ideas.
Step 3: Conduct a competitor analysis.
The quickest method to develop on YouTube is to figure out what your rival is doing and then do it better.
Begin by seeking up channels from rivals you already know. Perform the following competitor analyses:
The number of subscribers
Views per video on average
Posting frequency
Video quality overall
What is being said in the comments
The primary themes on which they post
Then consider this:
What are the most popular videos on their channel?
Which kind of image do they project?
What is the tone of their brand?
How can I set my company apart from the competition?
What new content ideas can I obtain from this channel?
Make a SWOT analysis of your notes. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats (and always makes me feel like a Secret Service agent when I casually announce to my coworkers near the coffee machine that I’m going to complete a SWOT).
Your initial goal is most likely to increase YouTube subscribers and audience as quickly as feasible. So take note of your competitors’ subscriber and view figures. Monthly compare your development to theirs.
Plus, if you’re competitive like me, the urge to outperform them will keep you continuing with your channel, even if growth is modest at first.
Step 4: Study your favourite channels.
You should learn from your favourite YouTube channels in addition to your competitors. These do not have to be industry-related channels. Consuming YouTube material will teach you a lot about what works, especially since it is constantly changing.
For example, did you know that good audio quality is more important than good video quality? It’s true: bad audio can put people off from viewing or subscribing to your video.
There is a lot that goes into creating YouTube videos that people want to watch. Pay attention to the following when observing others:
Thumbnails for videos
Art as a channel
How other authors link to their posts or items
Other producers’ video editing techniques, such as text popups and other special effects
There are even channels dedicated solely to video editing and YouTube expansion. You can monitor them, as well as keywords related to YouTube growth, on your Hootsuite dashboard.
Step 5: Improve the viewer appeal of your videos.
Let’s be detailed about how to make you famous. Every day, YouTube’s 2 billion viewers watch approximately 1 billion hours of video content. So, how can you stand out from the crowd and get YouTube’s algorithm to highlight your videos?
If you’re familiar with SEO and Google’s algorithm, you’ll see that YouTube works in a similar fashion, with one major difference: personalization.
When you Google a phrase, you get roughly the same webpage results as other people. I say “approximately” since some findings vary depending on location.
If you and a friend sat in the same room, connected to the same Wi-Fi, and searched for the same term, the results would be the same.
On YouTube, however, this is not the case. When YouTube displays search results, it considers the keyword and other factors that Google searches for, such as how popular a video is already, keywords in the title, and so on. However, YouTube considers your viewing history as well as the types of videos you enjoy watching.
As a result, no two users’ YouTube homepages or search results will be identical. Personalization helps, but it’s still necessary to do all of the other YouTube SEO techniques to have your films found in search results.
Here are the six techniques to improve your movies for more views:
Conduct keyword research
Before you can optimise your video, you must first determine what you are optimising for. Keyword analysis reveals the phrases people use to find content, allowing you to include them into your own. (More on it in a moment.)
You can use Google Keyword Planner to conduct keyword research. In addition, type your topic into the YouTube search field and see what results you get. These are all things that genuine people have looked for.This can assist you in coming up with new keywords.
Include your keywords in your video.
For each video, you should have one major keyword and a few secondary keywords. Here’s where you should put them:
The title of the video (main keyword)
The description of the video (primary keyword + 1-2 related keywords)
Within the first three sentences, use the core term.
Tags for the video
Although YouTube claims that this has little effect, utilise your keywords as tags anyhow. It only takes a moment.
Make use of timestamps.
YouTube timestamps are analogous to chaptering your video. It allows viewers to quickly navigate to the sections of the video that they are most interested in.This improves the likelihood that they will view more of your video.
Examine how the Hootsuite team employs timestamps to assist their audience in navigating lengthy videos.
Make a thorough video description.
Each movie’s description should have a unique segment of a few phrases summarising what the film is about. However, you can save time by creating default descriptions for the areas of each movie that you want to see.
Here’s what you should put in your description:
Link to your website Links to your other social media accounts
A call to action with links to your products or services featured in the video
Make an interesting video thumbnail.
Views rely heavily on custom thumbnails. Aside from your title, it’s the only thing that users will consider while deciding whether or not to watch your video.
What constitutes a decent YouTube thumbnail will differ based on your target audience. At the very least, make sure it’s not just a screenshot from your video. Use a photo or brand elements, along with some text, to entice viewers, as Hootsuite does on the Hootsuite Labs channel.
The current specifications provide for a 16:9 format with a minimum resolution of 1280 x 720 pixels.
React to comments
Isn’t YouTube a social network? So behave accordingly. Responding to viewer comments demonstrates that you’re there to establish a community, not to promote yourself.
It also improves your video’s algorithm status because more comments Mean more popular-looking video.
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