Are you looking to build a Telegram group for your marketing and sales purposes? You may want to consider the following steps. A successful Telegram group is one that gets members talking, creates a sense of community, and feels like home.
It’s natural to feel nervous when you’re creating a new social media platform for your business. However, there are many benefits of having an active Telegram group: improved customer care, better customer engagement, cost savings on ads, increased revenue from in-app purchases, and more. Here are seven steps to help you create an engaging Telegram group for your business.
Choose your business objectives
What is your main objective for creating a Telegram group? For example, if you want to improve customer service, the first step would be to find a topic that everyone in your target audience would be interested in.
The two most common objectives for Telegram groups are increasing customer care and improving customer engagement. You can also use them to advertise or create awareness of your products and services.
If you decide on increasing customer care or improving customer engagement, then it’s best to find a topic that will interest most of your customers.
Next, think about what topics people are likely to want to talk about. For an app-based business, popular topics would include how people use the app and their favorite features from the app. Something like a restaurant could discuss new menu items or upcoming promotions; for beauty-related businesses, there might be discussions about new makeup trends or skincare concerns.
Recruit members
Before you make any announcements or share your group link, it’s best to first recruit members. There are many ways to do this:
- Send invites to those who have followed you on social media or signed up for your email list.
- Ask your current customers if they know anyone else who may be interested in joining the group.
- Participate in relevant chats on Facebook, LinkedIn, and Reddit.
- Link to the group on relevant boards and forums.
Once you secure some initial members, it’s time to start creating content for the Telegram group. But before you get started with that, there are a few more steps to take care of first.
Set up your group
Before you can start your Telegram group, you need to make a list of all the things you want it to do. In order to create an effective Telegram group, you need a clear idea of what your goals are. For example, maybe you want it to be a forum where customers can ask any question and get feedback from other members. Or, perhaps you’re looking for a way for customers to report bugs in your service or product.
Whatever your goals are for the group, write them down and keep them handy when you’re setting up the group.
Start conversations that matter
You need to start meaningful conversations in your Telegram group. This will help your members feel like they are part of a community and that their opinions matter. What you say matters and this is what will drive the conversation.
1) Keep the conversation relevant
No one wants to join a group or be a part of irrelevant discussions, so when you post something, make sure it’s related to your brand and industry. If you’re posting about a new product, mention why people should care about it or what makes it different from other products on the market.
2) Be personable
When you interact with others in your Telegram group, talk to them as if you were talking to someone face-to-face. Use emoticons as appropriate, greet members when they join, and thank them for engaging in your group chat. Remember that this is their home away from home, so always be kind and respectful – no spamming, please!
3) Make it easy for members to share information
You want people to share the content in the group chat with their friends outside the app because word-of-mouth is one of the best marketing tools available! To encourage this behavior, make sure that sharing content is easy by including links within posts (buttons work great!) so people can easily share your posts on other platforms like Facebook or Twitter. And don’t forget about inviting people personally — tell them how cool it would be if they joined!
4) Get people involved by asking Engage with your members
The best way to grow a community is by engaging with your members. This includes responding to their comments and questions and talking with them about their day. In fact, 50 percent of group messages are questions related to the service or product offered. You can also boost engagement by following users who follow you back and sending out a welcome message when someone joins your group.
Promote your Telegram group
Encourage people to join your Telegram group by posting about it on your other social media platforms. There are many ways you can promote your new Telegram group:
- Send a post on Facebook, Instagram, and Twitter about your new Telegram group
- Share the link to your Telegram group on other social media pages
- In your email signature, add the link to your Telegram group and encourage contacts to join it
- Include the link to your Telegram group in printed materials such as posters or brochures
- Add the link to your Telegram group to company emails
Pay attention to any responses you get and make adjustments as needed. You might find that certain posts work better than others. That’s okay! Test different things out, and see what gets the best response. Over time, you’ll have a clear idea of what works best for you.
