Google on regular basis changes its search algorithm, according to estimates. Keeping up with changes to Google algorithms is vital if you want to remain one step ahead of your competitors. While many of these changes are minor but Google rolls out major algorithmic updates that significantly impact your SEO performance.
A combination of algorithms and ranking factors are implemented by the SEO service providers to provide relevantly and ranked webpage outcomes on search engine results pages (SERPs). While Google does not reveal its major ranking factors, we know a few of them to stay on top. Consider optimizing your ranking factors efforts to be in the best position to respond to algorithm changes as they come.
Major Google Algorithm Updates to Optimize SEO
Google changes algorithm more than it stays the same, and it is important to stay alert and adjust accordingly. Make sure your SEO service provider regularly checks your site’s web traffic analytics and search rankings for target keywords.
Google mentions every update on their site as they release them, but we have discussed the most important updates below.
1. Passage Ranking Update
This algorithm provides answers to very specific queries in the form of a paragraph or sentence like a featured snippet.
It assists users to find information immediately without needing to analyze the entire page. Hence instead of optimizing content for passage ranking, your hired SEO Services India would target long-tail keywords, supply thorough, high-quality content on the subject, and configure your site content accurately.
2. About This Result Update
The About This Result update provides added context to every search result to facilitate the user to identify if the results will be beneficial to them and is a safe site to visit.
It provides the following information:
- The date the page’s website was indexed by Google
- Whether the connection to the site is secure
- Any other websites containing the search terms that link to the page
- Relevance of the search in many regions
The best step performed by SEO consultant services to optimize your website SEO for this update is to make sure your site is SSL certified and make sure quality backlinks are present.
3. Mobile-First Indexing Update
As mentioned earlier, mobile-friendliness is a highly crucial ranking factor with Google. With the rise of mobile traffic, Google is considering how well the mobile version of a website performs and provides ranking positions accordingly.
To optimize the website for mobile-friendliness, make sure it is responsive, lazy loading, and image compression are used. In addition, perform regular manual popup tests and form functionalities on the mobile phone.
4. Product Reviews Update
Product reviews are becoming more and more crucial to online shoppers. Any chance to feel more confident about a purchase builds trust and ensures repeat customers. With the presence of Product Reviews Update, Google boosts in-depth product reviews using engaging evaluation and original, high-quality content.
The best process to optimize a site for this update is to consult the Best SEO services in India to avail of expert knowledge about the products or services, compare them to previous versions, share exclusive content about personal experiences, and many more.
5. Multitask Unified Model (MUM) Update
There are times when we have complex questions that are required in a Google search. These questions are a combination of different questions merged to create the search query easier with quick results.
The Multitask Unified Model (MUM) Update is created to offer help when there is no easy answer. It involves contextual information from different sources to deliver complete responses to challenging questions.
Wrapping Up:
The above-mentioned Google Algorithm updates are highly significant and every Best SEO service provider must be aware of them. This will help them to meet desired business outcome in the best possible manner. It is a great opportunity for website owners to stay ahead and achieve desired business ROI.
