If you’re starting a trucking business or are already running one, you likely want to build awareness of your brand. One way to do this is by creating a logo for your company.
With all the available options, designing a logo may seem overwhelming at first, but once you understand the basics, it will be easier to design one yourself. Here are 10 tips on how to create the perfect trucking logo:
1. Simplicity is the key
One of the best things about trucking is that you can usually see the logo from a distance. That means your designs will be viewed from a wide range of distances and angles, so it’s important that they are simple enough to be legible from far away.
Do not be afraid to use simple shapes or colors; imposing blocks of color can make for an interesting graphic design element. You don’t need many different fonts if you want to create a good logo; one font on its own will work just fine (especially if it’s bold and easy to read). Likewise, one word is often all needed to convey your brand message clearly, even across long distances.
2. Be memorable
The second most important point is to be memorable. This sounds like common sense, but it’s easy to forget when you’re immersed in creating your trucking logo design.
Make sure that your final design is simple and easy to remember so that clients can easily recall it when they need something similar in the future.
Thirdly, choose a font that is easy to read and type as well as memorable. If your client has trouble reading or typing out their name on their truck bumper sticker, chances are they won’t use your services again!
3. Create a brand
The third step is to create a brand. A trucking logo should be instantly recognizable, easily identifiable, and consistent.
It should also be memorable but not too complicated for the average person to understand. The more unique your design is the better your chance of standing out from the crowd and creating a memorable brand for yourself as an owner-operator.
4. Have a purpose
When you’re designing your logo, you need to have a purpose for it. Your trucking company’s logo should be able to stand on its own without any additional text.
It should also be able to be used in all sorts of mediums—from a large billboard to a tiny print ad.
You may want your trucking company’s logo to include the name of your business or product line, but if it can stand alone without any other text and still get across what the brand is about (i.e., Pizza Hut), then do that instead!
5. Get creative with colors
When it comes to colors, there are many things you should consider. First of all, make sure that the colors you choose are relevant to your brand and services.
Secondly, try to make your logo easy to read by using contrasting colors.
For example, if you have a green logo with white text or vice versa (which will probably be hard for people with color blindness). But if it’s easier on their eyes and still makes sense for the brand itself (for example, A food delivery service could use blue as its main color instead), go ahead!
Thirdly, consider how well the new combination will go with other elements in your campaign like websites or social media channels. Does this blend nicely? If not – try something else until it does! Fourthly – don’t forget about contrast! Both elements must stand out against each other, so they don’t get lost in each other’s shadows.
6. Make it timeless
- Make your logo timeless. A good trucking logo will look good in black and white as well as in color, in a variety of sizes, and on different materials. It should also be able to be printed using a variety of colors while still maintaining its integrity and readability.
- Look at how the logos of major companies look when they’re printed in different shades of the same color—it’s rarely jarring or ugly!
7. Don’t be afraid to use fonts
Don’t be afraid to use fonts in your logo design. It might seem small, but fonts can help you create a unique look that speaks to your brand.
If you’re unsure where to start, think about how the font makes you feel. Does it evoke an emotion? Is it modern or classic? Does it match the tone of your company and its values? Choosing a font should be an integral part of developing your trucking logo design—you want something that carries meaning for both yourself and potential customers!
8. Make it scalable
Now that you’ve chosen a logo design, it is time to implement it.
You can do this by making sure the design is scalable. This means that the logo remains legible at different sizes and in various configurations.
You should use fonts that are easy to read and not distracting from your business name or tagline. The text must also fit within your logo without becoming illegible or being cut off at the edges of its frame (unless you want this effect).
9. Stand out
Make your logo unique and memorable. You don’t want to blend in or have a logo that looks like everyone else’s; you want yours to stand out as well-designed, creative, and original.
However, this doesn’t mean you can go crazy with designs like cartoon characters or high-concept ideas that are difficult to read at small sizes (like some logos used by big tech companies). Instead, think about how you can make your design more noticeable while still being readable and easy on the eye.
Use bright colors as they will help your logo stand out against other text on trucks or signs in crowded places such as interstates where visibility is poor. If possible use shapes instead of words in your design if it helps convey its meaning more clearly – especially if it makes sense for an image rather than a text-based design style!
10. Keep it simple and professional, with a bit of fun!
By now you should have a good idea of what makes an attractive trucking logo. You’ll notice that most of the trucking logos on this list are simple and easy to read, but also very professional in their design.
They use fun fonts, often just one or two colors, and their logos can be used in different sizes without looking distorted or stretched out.
The best way to ensure your logo is as readable at small sizes as at large ones is by designing it so that every element has its own defined space (which allows you to scale up or down). This means no overlapping elements!
Our goal is to help you create a memorable and professional trucking logo. And we’re happy to do so! We know it can be difficult to develop ideas for your design.
That’s why we’ve put together this list of tips for creating a great one. We hope that by reading through these guidelines, you will gain some insight into creating an awesome trucking logo that represents your brand well and is easily read in all sizes. If you have any questions or comments, please leave them below.
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